Why Your KBB Social Media Content Needs Both Carousels and Video
- James Taylor
- Nov 19, 2025
- 1 min read
Every businesses loves a silver bullet in marketing. Right now, for many, that bullet is the carousel post. But if your entire social media content strategy relies on a single format, you’re leaving reach and leads on the table.
Why Social Media Content Matters
KBB customers don’t impulse-buy. They scroll, they save, they compare. Carousels are perfect for that - bite-sized storytelling across multiple frames. But if you want new people to see you, carousels alone won’t get you there. The algorithm isn’t built that way.
What’s Changing
Video has shifted from “nice-to-have” to essential. Platforms are pushing it harder than any other format, and the payoff is significant. We’ve seen single videos hit hundreds of thousands of views, sparking leads that static posts could never generate.
How to Implement
Diversify your formats. Carousels + video = engagement + reach.
Set a rhythm. At least one carousel and one video per week is a baseline.
Tell stories differently. Carousels for depth, video for emotion and scale.
Measure impact. Track not just likes, but saves, reach, and inquiries.
Your content plan isn’t about flooding feeds. It’s about balance. Carousels to nurture. Video to expand. Together, they move your brand further.
Book a call with JTMA and let’s design a content mix that makes your business stand out and scale.
