Instagram is Now a Search Engine (And Your KBB Business Better Act Like It)
- James Taylor
- Aug 26
- 2 min read
Remember when Instagram was all brunch photos and dog reels? Those days are numbered.
As of July 2025, Google is now indexing posts from public Instagram Business and Creator accounts. Not just your profile, but your actual posts, carousels, captions, and Reels.
If your kitchen showroom, bathroom brand, or design studio is treating Instagram like a tick-box “we post sometimes” exercise, you’re leaving serious SEO juice on the table.
In this post, we’ll break down why this is happening, why it matters for the KBB industry, and exactly how to make your Instagram pull its weight in Google rankings.
Why Instagram SEO Matters
Social media platforms have flirted with SEO before, but this is different. Google is indexing Instagram posts and placing them alongside traditional search results. For KBB businesses, this means your reach isn’t limited to your followers, you can now reach people actively searching for exactly what you sell.
Think of it as free, high-intent visibility without running ads.
Why This is Big for KBB Businesses
The KBB industry thrives on visual proof. Customers want to see what you can do, and they’re searching for inspiration, solutions, and reassurance before they ever visit a showroom.
If your competitor’s Instagram is optimised and yours isn’t, they’re the ones appearing in:
“Shaker kitchen renovation Manchester”
“Small bathroom with walk-in shower ideas”
“Modern fitted wardrobes in London”
How to Optimise Your KBB Instagram for Google Search
Write like they search: Replace vague captions (“Dream kitchen 😍”) with descriptive, search-friendly text (“Before & After: Open-plan kitchen with navy shaker cabinets and quartz worktops”).
Use alt text: Add product names, styles, and location details in your alt text.
Include FAQs: Post content that answers real customer questions (layout tips, storage solutions, product comparisons).
Be location-specific: Include your service areas in your captions.
Mix evergreen with trending: Balance time-sensitive content with posts that stay relevant year-round.
Instagram has just levelled up. For KBB businesses, it’s no longer just a brand awareness tool, it’s a discoverability engine. The businesses who adapt first will own the search space.
We help KBB brands turn their Instagram feeds into search-powered sales machines. Book a call to see how we can do it for you.
